Link Popularity Building is the Key to Get High Search Engine Ranking and Targeted Traffic

Link building has become the staple tool in the online market field where the competition to be visible is fundamental. In the competitive online market sector maximum customer interest towards a particular website is the indispensable objective of the website owners.

Link popularity building is all about building quality inbound links. It is placing your links on other website to bring maximum traffic. So it becomes a key factor on the part of SEO Service Company to provide the most effective link. Keep in mind it is not about how many numbers of links you get but the benefit those links give to your business.

Why you should opt for link popularity building?

The answer is straight and simple. You are in an online market with the aim of business and profit. Every website is developed with the sole intention of creating awareness, spreading information and advertising their product or services. Thus, every website seeks acceptance and customer’s acknowledgement. Website indeed looks for greater popularity and clicks on its pages. Linking helps the websites in top rating and ranking among the search engines, which in turn increases the chance of higher traffic and more clicks to the website. Link building option works best here. A quality link building service and popularity program empowers your site to be one among the top names in search engines.

Link popularity building also has its methods and ways. There are customized as well as full time link builder. It’s hard to build links on your own because of its crucial and lengthy process which involves a lot of research. A good SEO service agency would give you better advice and guidance about different version of link building service.

Whether it is getting link from the niche market or the market specific to your website SEO services can make this possible. Link popularity has now become the pillar-stone of internet marketing. So, it becomes significant for websites to get linked.

How To Increase Link Popularity

These days there is a case to be made for building link popularity as being the most important website optimization factor, even above keyword density and other on-page factors. Did you know that there are little-known but excellent methods to greatly increase your link popularity…

Three or four years ago the most important factors in determining where your website appeared in the search engine results pages had not to do with building link popularity but lay in on page factors. In other words it was the wording and positioning of the wording on your page which was the all-important factor. Your link popularity score was just another factor, and in those days it had much less importance than it does today.

Your title tag was especially important (and to some extent it is still is), closely followed by the keyword density of your page text. If you wanted to rank well for a particular keyword phrase then you had to increase that phrase and variations of it in your text until they reached a percentage rate of roughly between 1% and 6%, this varying with choice of keyword phrase, search engine, etc. These days such factors still matter, especially for pages that target keyword phrases for which there is not a large amount of competition, though effective keyword density rates seem to have come down well below 6%.

Increasing Link popularity as the possibly most important determining factor in search engine optimization really came to the fore with changes that took place in Google and in Yahoo during 2005. That was a year when many previously successful web sites found their rankings in the search engine results pages plummeting rapidly or being lost altogether. Because they had fewer inbound links such sites could not sustain or increase their ranking positions.

So, as building link popularity is now such an important factor, the question is what strategies can website owners and webmasters use to significantly increase link popularity? There was a time when the simple answer to this was reciprocal linking with other webmasters. In those days email requests for link exchanges were opened and replied to more than 50% of the time, and traffic and link popularity could be built using this method.

However, those days are now largely a memory for most webmasters. Today webmasters receive so many spammy requests for link exchanges that they have given up even opening the emails. Even if today’s webmasters can forge linking alliances it is frustrating and time-consuming work, and as most of these alliances are reciprocal linking in nature their value in SEO terms is questionable. So how do today’s successful webmasters increase link popularity?

5 Result Driven Link Popularity Strategies

Link popularity is one of the biggest and one of the most important search engine rankings factors. The search engines allocate authority to a website or web page based on the number of quality links pointing to that site or web page. Link popularity refers to the number and quality of incoming links that are pointing to your site. To build quality links to your web page is hard work that can become monotonous and time consuming. In this article we take a closer look at 5 result driven link popularity strategies.

Questions to ask yourself about your incoming links:

• Are the sites that link to you from the same field or community?
• Do other sites within your field or community link to the sites that link to you?
• Are any of the sites that link to you seen as experts or authority sites within your field?
• Are your web pages optimized for your keywords and is an internal linking structure in place?

Link Popularity Strategies:

1. The Joint or Reciprocal Link Strategy:

• Search for high ranking and popular websites in your field or niche market that are complimentary to your website
• Contact the Webmaster of the site and ask him or her if they would link to your website
• Outline the benefits of linking to your website or content
• Place a reciprocal link to the site that you want the link from on your website
• Keep your link request email personal in order to grab the attention of the Webmaster
• Specify the anchor text and description of the link to your site that you want them to add
• Do not place more than 50 outgoing links on one of your web pages
• Do not spam prospective link partners

2. The Link Visibility Strategy

• Engage with discussion lists that allow links and that are related to your topic or niche market (Yahoo Groups is a good place to start)
• Place a link to your website in chat rooms and guest books
• Join and post questions in forums that allow links
• Post to newsgroups and place a link to your website in the post
• Place a link to your website in your email signature
• Offer a contest or sweepstakes on your site and submit your site to the contest and sweepstakes directories on the Web
• Offer a discount or gift to anyone that links to your website

3. The B2B Strategy

• Require resellers, partners, subcontractors and vendors to link to your website
• Check that all employee speaking engagements at trade shows are listed in the online brochure for the show and ask for a live link back to your site
• Submit technical papers to websites that are interested in the subject matter or that offer technical papers for a fee
• Submit your site to all the business directories on the Web
• Apply for awards programs and nominate your products

4. The Social Media Strategy

• Open a Twitter account and post tweets daily with links back to your site
• Start a Facebook Fan Page for your business with links back to your site and content
• Start a Blog and post your blog entries to your Facebook Fan Page or Twitter profile
• Submit your site URL to social bookmarking sites
• Ping your blog regularly using a service like
• Make it easy for users to share your web page content by installing a share button
• Install a Facebook “like” button on your website
• Comment on relevant Blogs or forums and place a link to your website in your username.

5. The Content Strategy

• Write keyword rich original and unique articles about relevant topics
• Submit your articles to article directories and/or blogs
• Place links back to your website in the article body or resource box
• Use your main keywords in the anchor text of the links back to your site
• Become known as an expert in your field
• Stay on top of new developments and product launches in your field and be the first to write about it.
• Contact high ranking blogs and forums in your field and become a guest blogger
• Start an E-zine and publish all of your articles online with links back to your website
• Allow Webmasters to post your articles on their websites for free as long as they include a bio with links back to your site

All of the above link popularity strategies will improve your website link popularity if used correctly. For the best results it is advisable to use a combination of all 5 strategies as part of your search engine keyword optimization campaign. Remember to monitor the results of your strategies and to check that your reciprocal link partners are still linking to you on a regular basis.

10 Steps to Improve Your Link Popularity Easily!

You’ve spent the last few months optimizing your website. Your keywords are placed in all the right places on your pages, but your site’s ranking is not improving as fast as you hoped. What do you do?

It is now time to work on link popularity!

Why bother with link popularity? Link popularity is important because every major search engine considers them as a part of their ranking algorithms. You must build links if you want to rank well with the competitive keywords.

If your page includes all the important criteria and scores well with Page Primer, it’s time to focus on your links. You need good inbound links to move your page up the ranking ladder and get new entry points to your site, but how do you get those inbound links in the first place?

Let’s make sure you understand what link popularity is. Link popularity is the measure of inbound links to your web site. Link analysis evaluates which sites are linking to you and the link text itself.

Fortunately for you, there are a lot of ways to improve your link quality and popularity. Here are some ideas to help you set up your own link popularity campaign:

1. Get your site in shape. You must first make sure your site is in shape. Your site should look professional, have good content and be easy to navigate. Validate your HTML code and check your links with a tool like HTML toolbox. If there are broken pages or links in your site, it is not likely you will get linkbacks.

Directories have gone on record saying they may exclude sites with broken links and page errors. Directories want only professional looking sites in their databases, so proof your site before you start promoting it.

2. Make time for link building. You can’t grow your link popularity overnight. Set aside time every week to work on link building. If you force yourself to spend a couple hours a week on link building, it will become part of your routine. If you don’t make it a priority, it won’t get done.

It will take time for you to notice results, but, over time, those one or two new links start adding up until they are hundreds or even thousands of links.

3. Set realistic goals for yourself. Don’t expect to see instant results. Link building is taxing, frustrating and time-consuming. Convincing another web site to link to you can be very difficult. If you get one good quality link a month, you’re doing good.

Patience is the key to link building. It is important to keep track of who you have asked, since it could be embarrassing to ask a site for a link if they’ve already given you one.

If someone declines, wait and ask again later. Their company may have changed their focus, or there may be someone else reviewing the links. A “no” today doesn’t necessarily mean “never”.

4. Educate your employees about link building. If you’re link building in-house, educate your company’s internal management about the benefits of link building.

Link popularity is unique to the search engine industry. Sit down with your management and explain the concept behind link building. Don’t assume your management knows what it is, because most won’t have a clue what you’re talking about.

Explain link building by describing the relationship of link building and increased revenue, this will usually get management’s attention. You will need management’s support to provide the time and money you need to get into search engines or directories, so their understanding is important.

5. Quality above quantity. Be selective. Search engines use sophisticated rules when judging link importance, and the popularity of the site is also important. One link from CNet is worth far more than a link from a personal web site.

Stay away from link farms, which are sites that exist only to link to other websites. Search engines take a very dim view of link farms. Google has been known to ban sites found using these link farms.

Try to stick to sites that are in the same field as your site, but not competing. Links that are in your same field will carry more weight than a link from a quilting site if you are a site for automotive parts. This does not mean you should always refuse if the site isn’t in your field, just limit the amount of the non related sites that you accept. Links from within your own field are strong endorsements and will go a long way to increasing your link popularity.

6. Get to know the website you are requesting a link to. Establish yourself as a real human first, then when you ask for a link, they are less likely to refuse.

Broadcast emails are a bad idea, sure it is easier, but they are considered spam and will only make the company mad at you. Spam link requests waste everyone’s time and don’t work.

7. Give them your exact HTML link code. When you send them what you want in the link and suggest which page you want it on, it makes their job easier. This also makes sure the right words are used in the link and reduces the burden in setting up the link. Everybody is pressed for time, and, if you make it “drop-in simple”, you will be making it irresistible. The easier it is for them, the more successful you will be in convincing them to use your link.

8. Get listed on as many directories as you can. This is important if your site is new or you do not have any inbound links. Another reason this is important is that, without inbound links, your site is at a disadvantage with most search engine rankings.

The way to overcome this is to get a few quality links. The way to start is to get listed in as many directories as you can. There are many directories out there, and the more you can get into, the better.

Here are some directories to choose from: Open Directory, Yahoo, LookSmart and, just to name a few.

Most directories worth linking to require you to pay for a listing. Most of the time, it is worth the expense.

9. Be prepared to give something for a link. Try to have something to offer in return for a link. Create a page that allows you to have a place from which you can easily link to them.

You can offer to work a barter arrangement with them. If your site is popular or is within their market, they might consider advertisements in exchange.

Consider outsourcing your link popularity work. Link building is a time-consuming part of search engine optimization, so you may find it is not cost effective to do it in-house. This means you might want to hire someone else to do it for you.

Many top SEO firms have turned to outsourcing this function. Outsourcing could be an efficient way for you to get links for your site as long as you use a reputable link building firm.

If you decide to outsource, be sure the firm you hire follows good link building practices. Ask them how they plan to get the job done. Make sure they use a personalized approach, just like you would do if you were doing it yourself. You need to make sure that the method they use would not be considered spam.

If they refuse to discuss their methods with you, then you can assume they use impersonal methods such as widespread e-mail drops or link farms – this is considered spam. They may call it something else, but, if their process involves sending out large numbers of form emails, it’s still spam. If they do it the impersonal way, it will only set you back and injure your company’s professional reputation. Saving time at the expense of hurting your reputation isn’t worth it. Go look for a different company, or develop your links yourself.

10. Think of link building as an investment in your site.

The link building process needs to be one of your top priorities. Search engines have found link building to be resistant to manipulation, and they use it to measure the importance of a site. Since link building takes time, the sooner you start, the better.

Think of link building as a long-term investment in your site. The time you put in now to improve your linking today will insure a good search engine ranking in the future.